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Transparency. Collaboration. Growth.

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Steel City Mission

Our mission is to empower agents and clients alike through collaboration, education, and innovation. From first-time homebuyers to top-producing professionals, we believe success is built on community and the strength of shared growth.
 
As one of Western Pennsylvania’s leading real estate brokerages, we’re proud to serve communities throughout Pittsburgh and the surrounding counties.
 

In the World

Maps Coaching

Maps Coaching simply put offers the most aggressive real estate training in the industry. Top performing associates who enroll in Maps Coaching report a staggering 281% increase in homes sold. The 7-week Bold course is by far the most popular Maps training and is considered life-changing by many of the agents who complete it.

KW Connect

Designed as a comprehensive education and training platform, KWConnect enables agents to build meaningful connections with other agents, communicate and collaborate with ease and share valuable content. Watch videos, read scripts, discover new winning strategies and more!

Ignite

The #1 training course for new or seasoned agents who would like to close at least 16 transactions per year using proven systems and models. Fill your pipeline, focus on activities that generate results and learn powerful scripts.

Productivity Coach

Each market center has a Productivity Coach available for its agents. These coaches provide the accountability and strategies for agents to produce consistently at a high level.

Live Events

There are two events that Keller Williams agents look forward to every year: Family Reunion and Mega Camp provide a platform to hear success secrets from the top 1% of our company and to network with real estate agents across the country. These are the places to be if you want to gain invaluable insight and take your business to the next level.

Specialized Courses

Sometimes you just want to have laser-focus on a certain niche or strategy. Agents from all over the world provide specialized courses and masterminds, many of which take place right in your market center. Just keep an eye on the training calendar and pick the one that's right for you.

Innovation built to fuel your momentum

KW Command is the technology that makes you unstoppable, your home base to manage your entire business.

Exclusive Opportunities

Exclusive Opportunities

Streamline your transactions and take advantage of data-driven forecasting software. All prospecting and sales activity condensed on one easy to see page.
 
FEATURES:
 
● Linked to the local MLS for easy. importing of listing data.
● View All upcoming appointments.
● See all active prospects.
● Track all sales contracts.
● Calculate Potential closed. commissions based on future probability.
● Electronic signature.
Digital Smart Plans

Digital Smart Plans

Automate your business to create digital leverage.
 
● Set-it-and-forget it marketing plans for your Prospects, Listings, Contract- to-Close, and After-sale business.
● Reminders and automation for when to call, email, or to-do your prospects and clients.
● Use KW templates or customize to your needs.
● Easy drag-and-drop interface
● Text message system included for listing signage or ads.
Your Own Lead Accelerator

Your Own Lead Accelerator

Create marketing campaigns for social media, Google Ads and Farming postcards.
 
FEATURES:
 
● One portal to create ads for multiple social networks.
● Create digital ads for Facebook, Google Ads, LinkedIn, Nextdoor, Twitter and Zillow.
● Easy and intuitive software allows you to create ads in just a few minutes without advanced knowledge.
● Select marketing goals for each ad such as Attract Listings, Advertise Listing, Attract Talent or Brand Awareness.
● Create and send mailers for any of for your farming campaigns.
● Create templates to easily use again for future needs.
Join Us

Success Stories

Darryl M.

They sold my house in 1 day for $5000 more than the asking price!! The agent, Dan Romanelli, was always available to us; he handled all issues with the other agencies involved quickly and very satisfactorily. I would recommend them and Dan to anyone looking to buy or sell.

William B.

Best and brightest of real estate agents here. These folks know what they are doing, and it shows. Nice offices, too.

Frank M.

I had a great experience with this super-organized team. Any questions I had, I knew the answers to almost instantly. By far a top-notch company with outstanding agents, 100 stars.

Keller Williams Difference

Here’s how we help you have the most successful real estate career possible.

Technology
Profit Share
Growth Opportunities
Coaching & Training
Culture
Referral Network

Work with Us

Whether you’re a first-time homebuyer, seasoned investor, or a real estate professional looking for your next chapter, KW Steel City is where growth begins.

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